Case Study: Visit Boise boosts tourism and hotel bookings with Duft Watterson's Naturally Inclined campaign

Visit Boise generates 7.6 million impressions with Duft Watterson

The customer Visit Boise, a tourism organization, faced the challenge of increasing year-round hotel bookings by positioning the city as an authentic destination for travelers seeking both urban and outdoor adventures. They enlisted the vendor Duft Watterson, which provided a range of services including creative strategy, advertising, and media buying to address this.

Duft Watterson developed the "Naturally Inclined" campaign, which used targeted digital marketing to reach specific traveler demographics in key regional markets. The campaign successfully generated over 7.6 million impressions and 61,000 clicks, exceeding industry benchmarks for click-through rate and cost-per-click.

Visit Boise