Case Study: Visit Boise boosts impressions and website traffic with Duft Watterson

Visit Boise drives 95% more new website users with Duft Watterson

Visit Boise, the city's convention and visitors bureau, challenged Duft Watterson to create a marketing campaign that would raise awareness and change perceptions of Boise as a travel destination. The goal was to put the city on the radar of more people and showcase its unique appeal.

Duft Watterson developed The Unexpected West campaign, which used original photography and playful headlines across advertising, social media, and out-of-home placements. The agency also built a new immersive website to facilitate trip planning. This solution drove significant results, including over 5.6 million impressions and 54,000 clicks in the first three months, alongside a 95% year-over-year increase in new website users. The campaign also contributed to record-breaking months in hotel revenue for Boise.

Visit Boise