Case Study: Visit Boise boosts tourism engagement with Duft Watterson's website redesign

Visit Boise boosts site visitors 327% with Duft Watterson

The customer, Visit Boise, faced the challenge of an outdated website built on a cumbersome content management system, which made updates difficult and failed to inspire potential visitors. To boost tourism and change perceptions of the city, they partnered with the vendor Duft Watterson for a complete website redesign and rebuild, aiming to create a visitor-first content experience.

Duft Watterson implemented a new content-first website featuring an interactive "plan your trip" tool, vibrant design, and an illustrated neighborhood map. This solution significantly enhanced the user experience and trip planning capabilities. Following the launch, Visit Boise won the 2023 U.S. Travel ESTO Award for Best Destination Website. The redesign by Duft Watterson also led to a 327% average increase in site visitors, a 241% increase in returning visitors, and a 128% increase in average session duration.

Visit Boise