Case Study: Villa Sport Athletic Club drives membership growth with Duft Watterson performance marketing

Villa Sport Athletic Club generates 27,818+ qualified conversions with Duft Watterson

The customer, Villa Sport Athletic Club, faced the challenge of being perceived as a generic big-box gym. They approached the vendor, Duft Watterson, to help them reposition their brand as a premier lifestyle destination that connects people and families, moving beyond the standard gym stereotype.

Duft Watterson implemented a solution focused on storytelling through human-focused photography and new marketing language that emphasized connection, family, and wellness. This strategy successfully generated over 27,818 qualified member conversions and grew active users by 80% year over year, achieving a cost per click of $0.66 and delivering a clear, consistent message that Villa Sport is a community worth joining.

Villa Sport Athletic Club