Case Study: University of Idaho strengthens its brand and statewide impact with Duft Watterson

University of Idaho rebuilds brand for 136 years of impact with Duft Watterson

The University of Idaho faced the challenge of demonstrating its value to the state's residents in a way that differentiated it from typical university marketing campaigns. They partnered with the vendor Duft Watterson for a comprehensive solution involving creative strategy, advertising, and video production to reposition their brand.

Duft Watterson developed a messaging strategy built on three pillars: inspirational, informative, and insightful. This approach highlighted the university's extensive contributions to Idaho's economy and heritage. The resulting campaign successfully showcased how the University of Idaho is woven into the fabric of the state, with the client's Co-CMO attributing five years of brand growth and a successful website redesign to the expertise of the Duft Watterson team.

University of Idaho