Case Study: University of Idaho boosts enrollment and campaign contributions with Duft Watterson

University of Idaho lands largest class in school history with Duft Watterson

The University of Idaho, the state's flagship research university, faced the challenge of raising its brand profile to increase enrollment and drive contributions for its $500 million capital campaign. To better penetrate the market and own its identity, the university partnered with vendor Duft Watterson for comprehensive brand research, strategy, and advertising services.

Duft Watterson developed a new brand strategy and visual design system to differentiate the university as Idaho's research and innovation leader. Their integrated campaign, which ran across broadcast, digital, social, print, and out-of-home media, successfully resonated with prospective students, alumni, and donors. As a direct result of Duft Watterson's work, the University of Idaho enrolled its largest incoming class in history and saw capital campaign contributions outperforming goals with three years still remaining.

University of Idaho