Case Study: St. Luke's Health Plan grows membership and market share with Duft Watterson

St. Luke's Health Plan launches in 2022 and gains market share with Duft Watterson

Duft Watterson was enlisted by St. Luke's Health Plan to brand and launch Idaho's newest health insurance option. The challenge was to introduce this new offering to the market and grow membership numbers, positioning it as the only health insurance in the state integrated with a hospital system.

The solution implemented by Duft Watterson included creating the "All Together Now" campaign, developing a full brand identity, and executing advertising and a website. The agency also produced materials specifically for Idaho's Spanish-speaking population. After launch, St. Luke's Health Plan began securing market share versus competitors and met its sales and marketing goals within two years.

St. Luke's Health Plan