Case Study: St. Luke's Health Plan launches a new brand and website with Duft Watterson

St. Luke's Health Plan launches first-of-its-kind health plan with Duft Watterson

St. Luke's Health Plan, a new health insurance offering from a major Idaho health system, faced the challenge of building an entirely new brand and operational plan from scratch to compete in a changing market. They engaged the vendor, Duft Watterson, for comprehensive services including brand research, strategy, and the creation of a new enterprise website.

Duft Watterson developed a full brand identity and marketing strategy that leveraged the health system's legacy while introducing new, game-changing benefits. The solution included a robust website with a seamless user experience and a fully integrated advertising campaign. The project was a success, launching on schedule and earning a Silver Healthcare Ad Award.

St. Luke's Health Plan