Case Study: Sockeye Brewing refreshes its brand and stands out on crowded shelves with Duft Watterson

Sockeye Brewing refreshes its brand for the next 25 years with Duft Watterson

Sockeye Brewing, an iconic Idaho beer brand, approached vendor Duft Watterson for a complete brand redesign on the eve of its 25th anniversary. The challenge was to redesign the brand to help its products stand out on crowded retail shelves while staying true to its rich history and positioning it for future success.

Duft Watterson implemented a new brand system built around a strong typographic and information hierarchy, making product details easier to read. The solution was a clean, modern design that leveraged the brand's familiar color system and Idaho ethos. The vendor's work resulted in a design that was both new and familiar, creating a brand that loyal customers were proud to support.

Sockeye Brewing