Case Study: Second Harvest of Silicon Valley achieves a stronger brand and more effective fundraising with Duft Watterson

Second Harvest of Silicon Valley drives its most successful fundraising year with Duft Watterson

Second Harvest of Silicon Valley, one of North America's largest food distribution charities, had a dated brand that failed to communicate its value or align with its innovative donor base in Silicon Valley. They partnered with Duft Watterson for a comprehensive rebrand, seeking a more meaningful brand expression, sophisticated design, and easier donor pathways.

Duft Watterson implemented an in-depth strategy including market analysis, brand research, and archetyping, which informed a full brand refresh and website redesign. The work included multi-lingual campaigns tailored to diverse audiences. The new brand invigorated internal teams and led to Second Harvest's most successful fundraising year on record.

Second Harvest of Silicon Valley