Case Study: Numerica Credit Union achieves standout engagement with Duft Watterson’s Money Where It Matters campaign

Numerica Credit Union boosts video completion to 97% with Duft Watterson

Numerica Credit Union faced the challenge of standing out in a crowded financial market saturated with confusing jargon. They needed to become an unforgettable, top-of-mind choice for consumers. The vendor, Duft Watterson, was engaged to develop a creative strategy and advertising campaign to address this.

Duft Watterson implemented an omnichannel campaign titled "Money Where it Matters" that shifted the focus from financial acronyms to heartfelt human stories. This solution drove industry-defying results, including video completion rates over 97% and a cost-per-view 60% lower than benchmarks. The campaign generated over 4 million impressions and successfully repositioned Numerica as a genuine partner in life's biggest moments.

Numerica Credit Union