Case Study: McMillen achieves a refreshed brand and lead-generating website with Duft Watterson

McMillen rebrands in under a decade with Duft Watterson

McMillen, a crafty and human-focused hydro engineering company, faced a challenge after separating from a large tunneling company it had merged with years prior. The company needed to refresh its brand to better reflect its agile, forward-leaning culture and its unique technical and personnel expertise. They tasked the vendor, Duft Watterson, with a comprehensive rebrand and web design project to achieve this.

Duft Watterson implemented a full brand refresh for McMillen, which included brand strategy, a new identity, a lead generation website, and a social marketing plan. The vendor also reimagined the company's trade show presence and created internal branded materials. The solution was met with enthusiastic adoption across McMillen's teams and resulted in a silver award at the Rockies. The refreshed brand successfully repositioned the company as a forward-leaning enterprise.

McMillen