Case Study: Idaho Nonprofit Center boosts donations and nonprofit participation with Duft Watterson

Idaho Nonprofit Center surpasses $4.6M fundraising goal with Duft Watterson

The Idaho Nonprofit Center, representing over 9,000 organizations, faced a challenge with its own lack of recognition despite running the state's largest annual giving event. They partnered with Duft Watterson to create a new brand identity and marketing campaigns that would raise awareness and rally support from Idahoans.

Duft Watterson developed a campaign centered on the theme "Idaho has given you so much, what can you do for it?" This solution led to tremendous year-over-year growth for the Idaho Gives event. In 2025, the campaign surpassed its goal by raising approximately $5.15 million in donations, a significant increase from previous years.

Idaho Nonprofit Center