Case Study: Idaho Housing and Finance Association helps first-time homebuyers achieve affordable homeownership with Duft Watterson

Idaho Housing and Finance Association boosts first-time homeownership awareness with Duft Watterson and a 20% down payment myth fix

The Idaho Housing and Finance Association, a financial institution, faced the challenge of raising awareness for its below market rate program and down payment assistance for first-time homebuyers. Many potential buyers were unaware of the offers or were overwhelmed by the perceived complexity of the mortgage process. They partnered with vendor Duft Watterson for creative strategy, advertising, and media services to address this.

Duft Watterson developed a campaign to demystify homeownership and counter common myths, such as the need for a 20% down payment. The solution successfully communicated that homeownership was more accessible than many thought. While specific metrics are not provided in the text, the client's Executive VP of Lending noted that Duft Watterson's work helped achieve great results from the campaign.

Idaho Housing and Finance Association