Case Study: HiRoad Insurance becomes the fastest-growing auto insurer in America with Duft Watterson

HiRoad Insurance grows 4x in 12 months with Duft Watterson

The customer, HiRoad Insurance, faced the challenge of launching its new mindful driving app in a highly competitive auto insurance market dominated by major players. The vendor, Duft Watterson, was tasked with developing a campaign to help HiRoad stand out and drive significant new customer acquisition.

Duft Watterson implemented a multi-phase marketing program that shifted the brand strategy from preaching safety to inspiring people to take the "high road" through mindful driving. The solution included creative advertising, experiential activations, and a campaign with resonant messaging. This approach by Duft Watterson yielded exceptional results: HiRoad became America's fastest-growing insurance company, signing up 400% more customers than projected and hitting its annual goal in six months. The campaign also achieved a 300% higher search CTR and a 92% customer satisfaction rate.

HiRoad Insurance