Case Study: Geisinger achieves a more human healthcare brand with Duft Watterson

Geisinger 65 Forward launches Long Live Everyone with Duft Watterson and earns 11 awards

The customer, Geisinger, wanted to reimagine its healthcare brand to better reflect its innovative approach and differentiate itself from competitors who focused on technology and medical professionals. The vendor, Duft Watterson, was engaged to provide brand research and strategy, creative strategy, and advertising services to meet this challenge.

Duft Watterson developed the "Long Live Everyone" campaign, which centered on celebrating life's small moments enabled by health rather than clinical technology. The solution included an anthemic TV spot and an integrated media campaign. The results were extremely positive, with the campaign resonating across multiple generations and earning high praise. The work was also recognized with numerous industry awards, including multiple Gold and Platinum honors.

Geisinger 65 Forward