Case Study: Bigfoot discovers a bold new brand and website with Duft Watterson

Bigfoot launches NYC brand campaign across 8 services with Duft Watterson

Duft Watterson partnered with Bigfoot, a New York City-based lifestyle tech company. The client's challenge was overcoming user paralysis caused by an overabundance of choices when searching for local activities. Bigfoot needed to build an entirely new brand and multi-channel advertising campaign from scratch to launch its unique platform, which uses proprietary tech to simplify discovery.

The solution implemented by Duft Watterson included comprehensive brand research, strategy, and the creation of a full brand identity with a unique character. This informed an advertising campaign, "It's out there," which tapped into the power of discovery. Duft Watterson also provided media strategy and social media management to support the launch. The work was recognized with a Gold Rockies award for Brand Design.

Bigfoot