Case Study: Banner Health reshapes brand perception with Duft Watterson

Banner Health drives 8.47M impressions with Duft Watterson

Banner Health, a major healthcare system, approached Duft Watterson with a marketing challenge. Despite their clinical excellence and breakthrough medical treatments, they were perceived primarily as a community hospital rather than a world-class medical leader, which was a growing problem as competition increased. They enlisted Duft Watterson for services including brand research, creative strategy, and advertising to reposition their brand.

The solution implemented by Duft Watterson was the "Another Banner Day" campaign, which used video, photography, and storytelling to pair high-tech medicine with celebratory depictions of everyday life. This approach successfully reshaped perceptions by highlighting Banner's innovations. The campaign achieved significant measurable results, including over 8.47 million impressions, 55,000 clicks, and 344 conversions, with particularly high engagement rates on Meta and Google Ads platforms.

Banner Health