Case Study: SRL Traffic Systems achieves data-led decision-making with Dufrain

SRL Traffic Systems gains market share visibility with Dufrain

SRL Traffic Systems, a traffic systems company, faced the challenge of moving from fragmented, siloed reporting to understanding its broader market performance. To answer the fundamental question of "how do we know if we're winning," Director of ICT Richard Doyle sought external expertise and partnered with data consultancy Dufrain for their Data Services, which included Managed Services & Strategic Projects.

Dufrain implemented a scalable, secure data framework built on Azure technologies. This solution enabled SRL to integrate external data from the Street Manager platform, providing new clarity into market share and regional performance. The partnership transformed decision-making from gut instinct to data-led strategy, allowing SRL to optimize asset utilization and justify new product development with data-backed projections, ultimately helping them stay ahead in the market.

SRL Traffic Systems