Case Study: NWG achieves regulatory compliance and over 70,000 business switches with Dufrain

NWG enables 70,000 business switches with Dufrain

The customer, a major UK bank referred to as NWG, faced a regulatory challenge to reduce its market share in business banking by incentivizing customers to switch to competitors. Vendor Dufrain was engaged to address the significant data, communication, and performance tracking hurdles this initiative presented.

Dufrain developed a dedicated data mart and created automated Tableau dashboards to support targeted marketing, segmentation, and real-time performance tracking. Their solution enabled over 70,000 businesses to switch providers, helping NWG meet its regulatory requirements, control costs, and restore market competitiveness.

NWG