Case Study: Aerial Direct achieves a scalable 360° customer view with Dufrain

Aerial Direct builds a fully scalable cloud data warehouse with Dufrain

Aerial Direct, a fast-growing telecoms provider and O2’s largest Direct Business Partner, faced challenges with disparate data systems, manual reporting, and a lack of governance. They needed a robust, cloud-first data platform to support their aggressive growth strategy and required a trusted partner to build a scalable solution. Dufrain was engaged to address these data integration, warehousing, and governance needs.

Dufrain designed and implemented a modern Azure-based solution, including a serverless Azure SQL data warehouse built with Azure Data Factory. The solution provided Aerial Direct with a single view of the customer, seamless integration with Power BI, and operational efficiencies through automation. The outcome was a fully scalable and secure data warehouse, supported by high-quality documentation and an ongoing managed service from Dufrain to ensure controlled change and cloud evolution.

Aerial Direct