Case Study: Farm Table Foundation unifies its mission and web presence with Duffy

Farm Table Foundation unifies two websites into one with Duffy

The Farm Table Foundation, a nonprofit focused on food education and supporting local farms, engaged the vendor Duffy for a rebranding and web design initiative. Their challenge was to unify their complex services under a new nonprofit identity and create a cohesive message that would avoid perceptions of being an out-of-touch grassroots organization, while accurately conveying their deep local investment and mission.

Duffy developed a natural, locally-focused visual language and messaging strategy to connect all of the foundation's activities. They collapsed two websites into a single, more functional site to eliminate redundancies and improve access to educational content and community events. The solution leveraged the existing equity of the Farm Table Restaurant brand and used the beauty of nature to emotionally engage their audience. The founders reported that Duffy rendered their complex ideas beautifully and simply for the public to easily digest, saving them time and avoiding costly missteps.

Farm Table Foundation