Case Study: Affinity Gaming achieves 31.6% year-over-year rooms revenue growth with Duetto

Data Drives Decisions at Silver Sevens

Affinity Gaming, owner of 11 casinos including the renovated Silver Sevens off the Las Vegas Strip, faced fragmented forecasting and pricing driven by ad-hoc Excel processes while undergoing executive turnover and a mandate to become more data-driven. To tackle this, Affinity partnered with Duetto and deployed its GameChanger platform alongside Duetto’s Casino Managed Services.

Duetto’s managed team took full control of pricing and inventory, applying GameChanger analytics to yield rates and boost occupancy rather than discounting. The results were rapid and measurable: Silver Sevens set a record monthly revenue in October 2015 and has averaged a 31.6% year‑over‑year increase in rooms revenue since Duetto’s September 2015 deployment.

Affinity Gaming

Vincent Lentini

Chief Marketing Officer