Case Study: Silver Sevens achieves 31.6% year‑over‑year rooms revenue growth with Duetto

Data Drives Decisions at Silver Sevens

Silver Sevens, a 350‑room off‑Strip Las Vegas property owned by Affinity Gaming, struggled with Excel‑based forecasting and ad‑hoc pricing while new leadership pushed for more data‑driven decisions. To modernize its revenue strategy, the property partnered with Duetto and implemented Duetto’s GameChanger platform alongside Duetto’s Casino Managed Services.

Duetto’s managed revenue team assumed pricing and inventory control in September 2015, producing rapid, measurable impact: Silver Sevens averaged a 31.6% year‑over‑year increase in monthly rooms revenue, hit its highest monthly revenue in October 2015 (+28.9% rooms revenue that month), and achieved double‑digit gains in occupancy and ADR in subsequent months. By combining GameChanger analytics with Duetto’s experienced managers, the property significantly boosted occupancy, rates and cash revenue.

Silver Sevens

Vincent Lentini

CMO, Affinity Gaming