Case Study: Red Lion Hotels Corporation achieves 12.3% RevPAR growth and expansion beyond the Pacific Northwest with Duetto's GameChanger

A brand-wide GameChanger for Red Lion Hotels Corporation

Red Lion Hotels Corporation, a Spokane, WA–based operator of 55 properties, faced legacy systems and lacked a revenue management system when CEO Greg Mount set a goal in 2014 to make the company a technology and e‑commerce leader and expand beyond the Pacific Northwest. To achieve that ambition, Red Lion turned to Duetto and its GameChanger Revenue Strategy application as a core part of a modern revenue and distribution strategy.

CMO Bill Linehan built an integrated "RevPak" by stitching 12 cloud systems together around Duetto’s GameChanger, using Big Data, Open Pricing and real‑time yielding by channel, segment and room type plus comprehensive Duetto training for revenue teams. The outcome: system‑wide RevPAR +12.3% and RevPAR Index +5% (Q3 2015 vs Q3 2014), the company doubled in size in under two years, expanded beyond the Pacific Northwest, outperformed local competitors and attracted new developer interest — results credited to Duetto’s solution.

Red Lion Hotels Corporation

Bill Linehan

Chief Marketing Officer