Case Study: Tropicfeel achieves 23K+ loyal advocates and greater brand awareness with Duel

How Tropicfeel built an engaged group of 23k+ loyal advocates

The sustainable travel brand Tropicfeel wanted to increase brand awareness and customer retention by leveraging its community of fans in a crowded online market. They partnered with Duel to create an authentic and organic advocacy program to separate themselves from competitors.

Duel implemented a program called the Tropicfeel Nation, a referral-based community powered by its advocacy platform. The solution gamified brand interaction with challenges and rewards, incentivizing authentic engagement. This resulted in Tropicfeel exceeding its 2022 goals with over 23,000 program members, more than 70,000 advocacy tasks completed, and over 254,000 consumers reached through social outreach, leading to a larger portion of revenue from referrals.

Tropicfeel