Case Study: Charlotte Tilbury achieves 10x ROI with Duel

How the brand achieved 10x ROI

The beauty brand Charlotte Tilbury needed to diversify its customer acquisition channels in an increasingly competitive market. They turned to the vendor Duel and its platform to help build and automate a new program, seeking a more cost-effective way to reach target audiences and scale their efforts.

Duel implemented the Magic Beauty Stars program, which incentivized micro-influencers and passionate fans to create content and drive sales through their social networks. The solution automated tasks like tracking sales, managing commissions, and collecting user-generated content. This program generated a 10x ROI for Charlotte Tilbury, along with a 135% increase in program revenue and millions in social reach, establishing a new and lucrative revenue stream.

Charlotte Tilbury