Case Study: NEOM Wellbeing achieves 16.7m+ reach with Duel Tech's Brand Ambassador Program

How NEOM Wellbeing reached an audience of 16m+ in 12 months

NEOM Wellbeing, a natural fragrance and wellbeing brand, needed to engage its socially active fans to gather quality user-generated content and increase brand awareness in a saturated market. They partnered with Duel and utilized its platform to build a new brand ambassador program to address this challenge.

Duel implemented the NEOM Ambassadors program, an application-based initiative managed on their platform to scale advocacy without overhead. This solution enabled NEOM to collect and repurpose user-generated content and manage hundreds of ambassadors. The results were substantial: over a 12-month period, the program reached an audience of 16.7 million on social media, generated over $104k in revenue from referrals, achieved a 3x return on ad spend, and gathered 967 pieces of content, demonstrating Duel's impactful solution.

NEOM Wellbeing

Georgina Campbell

PR & Communications