Case Study: Monica Vinader achieves 19x ROAS with Duel Tech

How Monica Vinader Achieved 19x ROAS

Monica Vinader, a sustainable jewelry brand, needed to build an organic word-of-mouth channel to drive customer acquisition and reduce its reliance on paid advertising. They engaged the brand advocacy platform Duel to transform their existing customer base into a scalable and measurable revenue-driving community.

Duel designed and implemented a Social Affiliate program called the MV Insiders to identify and incentivize brand advocates. This solution led to the creation of a community of over 16,600 members. The program delivered exceptional results for Monica Vinader, achieving a 19x return on ad spend from affiliate and referral revenue.

Monica Vinader

Kathryn McConnell

Director of Brand & Marketing