Case Study: Mint Velvet achieves 7m+ social reach with Duel Tech's Ambassador Program

How Mint Velvet reached an audience of 7m+ in 12 months

fashion brand Mint Velvet needed to reduce its reliance on expensive advertising and traditional influencers to drive growth. The company turned to Duel Tech to help transform its own customer base into a powerful sales channel by incentivizing them to create and share authentic content.

Duel Tech designed and built a gamified Ambassador program called the #MVCollective. This solution used social tracking, a UGC gallery, and eCommerce integration to motivate customers. The program generated a 9x ROI, created over 1,892 pieces of content, drove £112k in revenue, and reached an audience of over 7 million people, far exceeding Mint Velvet's expectations.

Mint Velvet

Sîan Louise-Pilkington

Social Media Manager