Case Study: Smartpay achieves 10x growth with Due North

Smartpay grows 10x with Due North

Smartpay, a major EFTPOS provider in Australia and New Zealand, faced intense competition from large banks and nimble fintech companies. Their challenge was to achieve sustainable growth while competing against organizations with vastly larger marketing budgets. To address this, they partnered with Due North for digital marketing and sales support services.

Due North implemented a comprehensive solution including website design, Google Ads management, CRM implementation, and technical SEO. This strategic plan, backed by a robust analytics framework, delivered outstanding results for Smartpay. Over the six-year partnership, Due North helped the client grow to ten times its original size, achieving a 1000% increase in inbound sales, an 850% rise in lead enquiries, and a 914% growth in website visitors.

Smartpay