Due North
45 Case Studies
A Due North Case Study
Service Tech, trading as Solar Uptime, faced stagnating growth from its digital marketing efforts. Their website was difficult to navigate, organic search results were flat, and Google Ad costs were becoming prohibitively high in the competitive solar market. They engaged vendor Due North for a complete digital marketing overhaul to cut costs and improve engagement.
Due North redesigned the website and implemented a comprehensive SEO and content strategy. They also rebuilt and managed the Google Ads campaigns while implementing a new analytics framework. Over a three-year partnership, this work led to a 10x growth in web visitors, an 8x growth in organic results, and a 5x growth in leads for Service Tech.