Case Study: Protoblast builds a new channel to market with Due North

Protoblast grows inbound sales 350% with Due North

Protoblast, a family-owned manufacturing business, faced a significant risk as most of their revenue came through third-party channels. They needed to de-risk their business and develop a new, direct channel to market. They partnered with the digital marketing agency Due North for services including website design, search management, and digital strategy.

Working with Due North on a strategic plan backed by analytics, Protoblast successfully built a new direct sales channel. The results were substantial, including 350% growth in inbound sales, 400% growth in leads, and 300% growth in website visitors. This new channel, started from virtually zero, now accounts for over 70% of their revenue.

Protoblast