Case Study: Merlo Coffee doubles return on ad spend with Due North

Merlo Coffee doubled return on ad spend in 4 months with Due North

Merlo Coffee, an Australian family-owned coffee brand, was facing marketing challenges due to a lack of a cohesive strategy, making their results serendipitous and overly reliant on their brand name. They engaged the digital marketing agency Due North to implement a proven framework.

Due North developed and executed a comprehensive digital strategy that included technical on-page SEO, Google Ads optimization, and content marketing. This solution rapidly doubled Merlo Coffee's return on ad spend, increased website traffic, and achieved 25% year-on-year growth, along with doubling their number of wholesale leads.

Merlo Coffee