Case Study: Institute of Managers and Leaders achieves top 5 keyword rankings and more quality leads with Due North

Institute of Managers and Leaders reaches top 5 rankings with Due North

The Institute of Managers and Leaders, a not-for-profit membership organisation, faced low online visibility and was not ranking for key leadership and management terms, which restricted membership growth. To address this challenge, they partnered with the digital marketing agency Due North for a comprehensive strategy involving SEO, Google Ads, content, and website improvements.

Due North implemented a long-term digital strategy that included technical SEO fixes, optimized ad campaigns, and authoritative content creation. This solution successfully moved the Institute of Managers and Leaders into top 5 search rankings for highly competitive keywords and resulted in a significant increase in quality leads and enquiries.

Institute of Managers and Leaders