Case Study: GRP Australia triples quality leads with Due North

GRP Australia triples quality leads and grows SEO traffic by 250% with Due North

GRP Australia, a specialist in glass-reinforced plastic products, faced challenges with an outdated website and underperforming digital marketing efforts. Their Google Ads campaigns were not generating enough quality leads, and they had weak organic search visibility. To scale their growth, they partnered with the digital marketing agency Due North for a full digital refresh.

Due North implemented an integrated strategy that included a complete website redesign, technical SEO improvements, and a rebuilt Google Ads campaign focused on high-intent keywords. They also developed a new content strategy featuring case studies and technical information. As a result, GRP Australia tripled its quality leads from Google Ads, achieved a 250% increase in organic visitors, and secured the number one ranking for its most important industry keywords.

GRP Australia