Case Study: Great Race achieves 28% more quality leads with Due North

Great Race lifts quality leads by 28% with Due North

Great Race, an Australian corporate team-building and events company, faced declining organic traffic and a decrease in the quality of leads from its Google Ads. Their outdated website also failed to provide a modern user experience. To reverse this performance decline, they partnered with the digital marketing agency Due North for a comprehensive solution encompassing SEO, Google Ads, content, and website design.

Due North implemented a refreshed digital strategy that included building a new website with improved UX and launching smarter Google Ads campaigns focused on high-intent keywords. By optimizing technical SEO and creating targeted content, Due North successfully reversed the client's organic traffic decline. This approach resulted in a 28% increase in quality leads for Great Race over a six-month period.

Great Race