Case Study: Conquest Equipment doubles quality leads with Due North

Conquest Equipment doubles quality leads in 6 months with Due North

Due North partnered with Conquest Equipment, a supplier of industrial and commercial cleaning machines in Australia, to address their challenge of generating a higher volume of quality leads. Their existing Google Ads campaigns were not delivering valuable prospects, and their website was not effectively converting visitors into enquiries.

To solve this, Due North implemented a comprehensive digital marketing strategy. This included refining Conquest's marketing message, improving website design and UX for better conversions, executing a technical and content-focused SEO plan, and rebuilding their Google Ads campaigns for smarter targeting. As a result, Conquest Equipment doubled their number of quality leads from Google Ads within six months and achieved a 25% growth in SEO-driven organic visitors.

Conquest Equipment