Case Study: The Camel achieves increased client revenue, retention, and recurring revenue with Duda

Real-world applications and results of website personalization by a digital marketing agency, The Camel

The Camel is a digital marketing and web design agency that needed a way to offer small- and medium-sized clients advanced website personalization without the usual technical barriers and high costs. To move beyond basic mobile copies and deliver professional, flexible sites, The Camel adopted Duda via the DudaPro Website Reseller Program to gain a more powerful editor and personalization capabilities.

Using Duda’s personalization tools (time-based homepage takeovers, device-targeted headers and geolocation detection), The Camel created ongoing “customer attraction” programs and upsell services that boosted client retention and opened a recurring revenue stream. Results included a Bikram Yoga promotion that sold out and generated more than 75K AUD in under two weeks, a Father’s Day campaign that packed Boom Boom Burger’s dining room (70% of its traffic is mobile), and a Josh Lee Fragrances trade-show activation that achieved an 88% click rate on a geolocated CTA — all delivered with Duda.

The Camel

Shane Hodge

CEO and Co-Founder