Case Study: Nuveen delivers immersive institutional investor reporting with The Dubs

Nuveen boosts engaged page views by 148% with The Dubs

Nuveen, a global investment manager, faced the challenge of delivering its EQuilibrium institutional investor report as a static PDF, a format that limited engagement and data insight for its modern audience. To address this, they partnered with The Dubs Agency to create a digital-first, interactive experience.

The Dubs Agency implemented a solution using no-code publishing tools like Vev and Infogram to restructure the content with data visualizations and mobile-friendly design. This strategy resulted in a 148% increase in engaged page views, a 22% decrease in bounce rate, and 20% of all audiences completing the immersive experience. The Dubs Agency's work provided Nuveen with deep user behavior analytics and established a new, scalable operating model for digital content.

Nuveen