Case Study: IRESS drives engagement and leads with The Dubs’ interactive research platform

IRESS drives 626 downloads in 3 weeks with The Dubs

The customer, IRESS, a financial advice software company, partnered with vendor The Dubs to amplify a major research report, "The Big Shift," produced with Deloitte. Their challenge was to drive engagement and capture high-quality leads for this landmark research in a way that surpassed the limited impact of a static PDF report.

The Dubs developed an interactive microsite and a dedicated sub-brand identity to bring the research to life. This solution included animated videos, graphical assets, and a paid social campaign, creating multiple engagement points. The results were significant, with IRESS receiving over 6,500 microsite visits and 626 report downloads within just three weeks, achieving a 30% reach across the financial advice industry.

IRESS