Case Study: IG Prime drives engagement and leads with The Dubs

IG Prime boosts engaged page views by 148% with The Dubs

IG Prime, a provider of institutional prime brokerage services, needed a partner to outsource the creation and publication of high-quality thought leadership content. Their challenge was to elevate their voice in the market and engage institutional audiences like hedge funds and asset managers globally. They enlisted The Dubs Agency for outsourced editorial production.

The Dubs Agency implemented a dual-tier content program, delivering both short-form insight articles and flagship long-form whitepapers. This approach drove significant results, including a 148% increase in engaged page views and global press coverage in major publications. The content helped generate leads and positioned IG Prime as a credible thought leader, with The Dubs Agency effectively filling their internal capability gap.

IG Prime