Case Study: UEFA reaches Gen Z and Gen Alpha fans with Dubit's Fortnite EUROballer Battle

UEFA brings EURO 2024 to Fortnite with Dubit and reaches millions of fans

The customer UEFA sought to bring the excitement of the UEFA EURO 2024 tournament to a massive, younger audience of fans who often skip traditional broadcasts. The vendor Dubit addressed this challenge by developing a competitive Fortnite experience.

Dubit created EUROballer Battle, a fast-paced game on Festival Island where players compete in football-themed mini-games to collect balls and contribute to their nation's leaderboard. Promoted by major influencers, the activation was selected as a Fortnite Featured pick, successfully bringing tournament fever to millions of fans across Europe.

UEFA