Dubb
8 Case Studies
A Dubb Case Study
Kapnick Insurance Group, a Michigan-based insurance broker, needed a way to differentiate its message and attract new clients in a highly competitive market, especially during the global pandemic. To meet that challenge, the company turned to Dubb, using its video communication platform for sales and marketing, including LinkedIn engagement, video email, video landing pages, and mobile video creation.
With Dubb, Kapnick Insurance Group was able to strengthen relationships with prospects and customers while improving communication across the organization. The results included higher email engagement, higher response rates, and stronger competitive differentiation, along with measurable performance such as a 22% CTA click rate, 47% total watch rates, 52% email click rates, and 429 total videos created.
Vanessa Ohrman
Kapnick Insurance