Case Study: Valassis boosts response rates and shortens sales cycle with Dubb

By using Dubb, Valassis was able to obtain a 30% increase in response rates and a 20% decrease in its sales cycle

Valassis, a Michigan-based media and marketing services company, needed a better way to engage its large base of more than 15,000 advertisers, improve email engagement and conversion rates, and stand out in a crowded market. To address these challenges, Valassis used Dubb’s all-in-one video communication platform to support its sales and marketing efforts, including video email, LinkedIn engagement, and video campaigns.

With Dubb, Valassis implemented video emails, LinkedIn integration, and automated email campaigns with tracking and analytics, plus video landing pages and calls to action for social videos. The results were strong: Valassis reported a 30% increase in response rates, a 20% decrease in sales cycle length, 60% email click rates, and 182 total videos created, helping the company drive higher engagement, conversions, and competitive differentiation.

Valassis

Tice Mays

Valassis