Case Study: Tinybird improves link attribution and conversion tracking with Dub

How Tinybird Uses Dub.co to Enhance Their Digital Marketing Strategies

The customer, Tinybird, faced challenges with tracking the source of their digital marketing traffic due to the limitations of standard URLs. Their long, unattractive links lacked integrated UTM parameters, provided little control over Open Graph images, and made creating location-specific links a time-consuming process. They turned to the vendor, Dub, and its link management platform to solve these issues.

By implementing Dub, Tinybird gained access to a UTM builder for detailed traffic attribution, custom domains for brand recognition, and geo-targeting capabilities. The Dub platform also provided custom link previews to increase click-through rates and advanced analytics for understanding audience demographics. As a result, Tinybird achieved a complete understanding of their audience, made more informed marketing decisions, and realized increased conversion rates, becoming a long-term Dub customer.

Tinybird

Cameron Archer

Content Lead