Case Study: New Engen achieves faster, more reliable retail marketing analytics with Dualboot Partners

New Engen cuts client onboarding time by 50% with Dualboot Partners

New Engen, a digital marketing agency for retail brands, faced challenges with its complex and manual data infrastructure as it scaled. The existing systems lacked the scalability and automation needed for reliable reporting and campaign optimization, increasing the risk of data latency and quality issues. To support its growth, New Engen partnered with Dualboot Partners to modernize its data platform.

Dualboot designed and implemented a cloud-native data platform on Google Cloud Platform, utilizing BigQuery, dbt, and Adverity. The orchestration-first architecture, built with Airflow, created modular and reusable data pipelines. This solution provided New Engen with a 50% reduction in client onboarding time and a 30% faster time-to-insight. Dualboot's work resulted in improved data quality, greater flexibility, and a scalable foundation for future analytics growth.

New Engen