Case Study: JibJab achieves a faster, more flexible front end with Dualboot Partners

JibJab nearly doubles engineering team with Dualboot Partners

JibJab, a digital e-card and personalized content company, faced a challenge in rebuilding its website's front end from Ember to React. This transition was essential to attract engineering talent and support future growth, but the company lacked the internal technical resources to complete the migration while also working on its product roadmap, which included a key initiative called Face Organization. To solve this, JibJab engaged Dualboot Partners to handle the front-end stack migration.

Dualboot Partners reconstructed the front-end framework in React and successfully migrated the site. This solution allowed JibJab's internal team to continue its product development unimpeded. The results were significant: the engineering team almost doubled in size post-migration due to the more attractive tech stack, and the company was able to launch its new Face Organization feature without delay. The success of this partnership led JibJab to engage Dualboot Partners again for the development of its subsequent product, Starring You Books.

JibJab