Case Study: Ethan Zoerb achieves accurate on-farm weather, smarter marketing and time-saving pest monitoring with DTN

Better managing today’s market and weather challenges

Ethan Zoerb, a corn, soybean and cattle producer in Mason City, Nebraska, needed more accurate, farm‑specific weather and market information to support daily operations and marketing decisions. He turned to DTN and now uses DTN solutions including MyDTN, DTN Market Strategies, the DTN Ag Weather Station, DTN Smart Trap and the DTN Agronomic Platform (AP) app to get localized forecasts, scouting tools and market guidance.

DTN delivered a suite of tools that gave Zoerb unbiased marketing insights for more profitable buy/sell timing, on‑site weather data and alerts for better chemical applications, irrigation and cattle care, and near real‑time pest counts to eliminate lengthy trap drives. The DTN Ag Weather Station and AP app provide field‑level forecasts and scouting capabilities, DTN Market Strategies helped him create a structured marketing plan, and DTN Smart Trap saves an hour or more per trap check while helping catch pest issues sooner — reducing the risk of yield losses like the 5–10 bushels/acre cutworm hit he experienced previously.