Case Study: Krispy Kreme Doughnuts boosts profit margin and reduces theft with DTiQ

Krispy Kreme Doughnuts - Customer Case Study

Krispy Kreme Doughnuts, the specialty retailer and wholesaler of premium sweet treats, needed to replace outdated VCR-based surveillance systems that required on-site viewing, offered limited usability, and sometimes failed without notice. The company wanted a modern, high-resolution, cost-effective video solution with remote access, strong data retention, and easy use for both live and historical review.

DTiQ implemented a surveillance and operations platform with streaming video, remote access, and the SmartAudit™ tool. Krispy Kreme Doughnuts used DTiQ to improve customer service, monitor cleanliness, uniforms, safety, labor, and transaction accuracy, while also reducing employee theft and discount abuse. The result was a higher profit margin, better behavior from employees who knew they were being monitored, and valuable video evidence for handling slip-and-fall claims and criminal incidents.

Krispy Kreme Doughnuts